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    Project Goals

  • • Draft, plan and shoot a conceptual/fictional video commercial for a company/brand of your choice.

    • Project Description

  • My concept behind this commercial was to launch an advertising series for Smashing Magazine about teaching the public about how good design practices exists throughout everyday situations. In my project, I relate the kerning of type to how we adjust the spacing between people when we prepare to shoot photos.

  • Tools used:

    Premiere Pro, Audition, After Effects, Photoshop, Illustrator, Videography
  • Notes: A 2012 KCC New Media Arts Project
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