- • Conceptualize, draft, design and implement an entire branding collateral for an original company you create
- The concept for this project was to create a dog supply brand that specializes in providing products for every milestone in a growing dog. Concepts included food bowl sizes, collars and dog snacks catered to a pup into larger sizes for when they are older.
- The company name I came up is HEEL, in reference to the popular dog command to "follow closely". What better way to keep a dog close than with a treat?
- Accompanying the labels and tags for the products is also stationery and a designed booklet with information about the brands vision.
Tools used:
Photoshop, Illustrator, InDesign, Digital Printing, Photography- Notes: A 2012 KCC New Media Arts Project
Project Goals
Project Description
Bowl Wrapper
Doggie Treat Wrapper
Underside of Bowl Wrapper
Doggie Treats Jar and Bowl
Stationery Design
Inside Booklet